Saturday 18 June 2016

THE LOVE AFFAIR- SYNERGISM

"Marriages are made in heaven",
 Yes! It is but only when couple seem to be enjoying each other's company.
 Understanding that Passion, Love, Faith, Sex are blended.




Simultaneously, when you create a brand new product while combining two seemingly unrelated concept, their has to be a love affair between them. The combining of two things to a produce an effect greater than their individual effect known as synergism. You see luck plays a major role. While, other times you need to have a divergent thinking, "Out of the Box". Further there's no 100% guarantee that there's going to be a great success. You have to keep trying. It's like you change your direction to reach your goal and you don not change your decision to get there.

Let's take a case of an ice-cream cone. All of us love ice-creams. Don't we? :-) Have you ever wandered about the concept of holding the scoop in a cone? Well, this is perfect example of synergism- rolling up waffles to hold ice-cream scoops. Believe it or not, it was a coincidence. In early 90's war fair, the ice-cream vendor was in shortage of plates. So, he runs down to Ernest Hamwin begging for extra plates. Now, all he had was waffles which wasn't getting sold out. T'was at that moment he's struck with an idea of folding the waffles into a cone that cold hold a scoop of ice-cream.

Fortunately, his idea worked wonders and so, this was the beginning of the world's love affair with the ice-cream and cone. Till date we get to enjoy scoop/scoops of ice-creams and hence ice-cream parlor owners get to making money by selling out gallons of ice-cream.


Whatever maybe the cause, the effect and result of synergism and it's creativity is powerful, unexpectedly leading to life altering.







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